The true legend of the Leprechaun is as far away from the modern ‘cartoon character’, as overly sweet cider is from traditional old world cider.

Long ago, in the days before St. Patrick, there was a noble Irish King whose two great loves were his infant son and a large white hound. One day, the King was in the forest when he received word of an invading tribe. There was no time to lose, so he left his son in the protective care of the faithful dog. But when he returned, he found the dog covered with blood and his son missing. Certain that the dog had betrayed him, he flew into a rage and killed the dog. But then he heard a whimpering from the brush, and discovered his son, safe and alive. And just beyond the baby was a massive serpent, which had been slain by the giant dog.

Because the King had killed the devoted companion whose only thought had been to protect the prince, the Isle cast a spell. The prince would be forever doomed to find pleasure in tricking and deceiving others. He grew to become known as 'Leprechaun'. Over the ages, his trickery has been blamed on a spritely elf, but the real Leprechaun is nothing like the character in the modern tale. The most charming, seductive, and handsome of all men, Leprechaun survives to this day, roaming the world in his endless quest for luxury, sport and indulgence. And although he is a rogue, his magnetism only makes people trust him more.

Our logo, from the St. Chapelle cathedral in Paris, France, is a centuries-old French rendering of the original Irish legend of the Leprechaun, featuring the hound, woods, snake,  all inside a four-leafed clover. 

Our logo, from the St. Chapelle cathedral in Paris, France, is a centuries-old French rendering of the original Irish legend of the Leprechaun, featuring the hound, woods, snake,  all inside a four-leafed clover.